Imagine Your Florida Store Enhanced by Audio & Video

This blog was originally published March 2017 and has been updated in August 2024 with new information. 

More and more stores are starting to go digital with their window displays and in-store décor. With commercial audio video installations, stores have a way to differentiate themselves from competitors and enhance branding. 

If you’re wondering whether this tech upgrade is a smart choice for your Clearwater, FL, store, then ask yourself the four questions below.

How Often Do You Change Advertisements and Décor?

It’s easy to get stuck in a rut with your store décor. Swapping out design elements each week or even month is a time-consuming and manual hassle, and your store employees likely have more pressing things to do. More importantly, constantly updating your shop décor can be quite expensive. To save on costs, many stores limit the number of times they order print advertisements or window displays.

With a commercial audio video installation, you get all of the benefits of fresh and new design elements without any of the extra effort or cost. Instead of sending off your design to be printed, just press a button and voila—the design will be instantly in front of your customers. The flexibility of digital signage opens up a lot of doors. Update the display each day with your latest sale or promotion, pulling in repeat customers with your fresh advertising.

Does Your Store Have a Clear Brand?

If someone asked a shopper on the street in front of your store to describe your brand, what would the answer be? Having a clearly defined brand helps your store stick in your customers’ minds and bring in more of the type of buyer who is most interested in your products. 

Brand is more than just a color scheme and logo—you can promote a specific ambiance and atmosphere in your store with digital advertisements, music selection, and even fragrance. The goal is to create an immersive, enjoyable experience for your customers, and commercial audio video can help make that goal a reality.

SEE ALSO: In Store Music with PlayNetwork

What Is the Shopping Experience Like in Your Store? 

If you want people to linger in your store looking at products, they need to feel comfortable. But if it’s eerily silent in your store, customers may feel like all the attention is on them, and they may rush to make a quick decision or leave altogether. 

Slow-tempo music in stores has been proven to alleviate stress and help shoppers feel more relaxed. As slow, pleasant music flows through your store, visitors will feel more comfortable browsing and will have an overall more positive experience. 

What Are Your Competitors Doing?

When potential customers are faced between visiting your competitors’ stores or yours, that immersive experience can make a big difference. Pay attention to the in-store advertising and design strategies that your competitors are implementing. If they have already upgraded to modern technology, you’re likely falling behind. 

Of course, you don’t have to wait for your competitors to take the first step. Take the initiative to be the trendsetter and adopt this beneficial retail technology before the other area stores do.

Ready for a Professional Audio Video System? 

If you’re ready to modernize your retail store with a commercial audio video installation, give us a call at (727) 441 9292 or fill out this quick form to learn more about the customizable possibilities for digital displays, integrated speakers, or automation for your business.