In Store Music with PlayNetwork
Many years ago, an 18th-century playwright once remarked that, “Music has charms to soothe the savage beast.” On a more practical level, modern business owners have observed that in store music can be used as a tool to encourage shoppers to spend both more time and more money in a store.
To this end, PlayNetwork has researched, designed and developed an innovative entertainment media platform that combines music, video, messaging, software platforms, audio/visual systems as well as innovative technologies to engage customers on every level. Simply put, it is much, much more than simple background music.
Instead, the resulting, emotionally driven interaction can significantly influence the buying decisions of any chosen demographic. In addition, the PlayNetwork system generates immense quantities of behavioral data - inside and out of the actual transactional moments - that can be used later to fine-tune the overall message, the specific offers and the branding of your service or product.
The system is also quite versatile as it allows companies to completely control their playlists. Regardless of your targeted demographic, the PlayNetwork will can provide a musical experience specifically geared towards them. In addition, the team at PlayNetwork can also recommend updated versions of your playlist to keep everyone happy with the musical selection from little Johnny to Grandma.
The PlayNetwork immersive music platform has been widely adopted across retail, restaurant and other service sectors in 110 countries. It is currently used by over 350 brands in more than 85,000+ locations and touches over 100 million daily. Its ubiquity speaks for itself.
Adding the services provided by PlayNetwork is just the first step in delivering a truly unique and immersive buying experience for your customers. The right audio and visual components are another essential piece of the puzzle.
For more information on PlayNetwerk and how it can fit into your branding and selling strategy, contact the experts at AV Specialists. Their experienced team can help you with all your commercial or corporate AV needs.
