TV Technology Trends: The Death of the 3D TV
With the birth of some exciting new TV technology trends and the likely death of others, 2014 is set to be a year of great flux for home entertainment. The AV industry is shaking off dead weight technologies, such as 3D televisions, that didn't end up being as revolutionary as some manufacturers expected, and replacing them with some truly innovative technology.
A couple of years ago, it seemed like 3D television was set to be the next big TV technology trend. The success of a few 3D Hollywood movies led many TV manufacturers to believe that everyone was going to want 3D technology in their living room. The Consumer Electronics Shows in 2012 and 2013 were stuffed with major manufacturers proudly displaying their 3D televisions, available of course for a significant premium over regular HD televisions of the same screen size.
Unfortunately, there were several factors that contributed to lack of enthusiasm consumers showed for the 3D TV technology trend in the home:
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First, while there were a few movies that had experienced success with 3D in theaters, the overall library of movies using 3D was still not very large. Moreover, the number of movies that actually benefited from being made in 3D was few and far between. A handful of movies, such as Avatar and the more recent Gravity, were designed to be viewed in IMAX 3D and were enhanced significantly by the technology. Unfortunately for 3D TV manufacturers, movies like these were by far the exception, not the rule.
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The 3D experience is completely different in a movie theater than it is in the living room. Movie theaters have the advantage of massive screens, while cost and other logistical considerations limit 3D TVs in the home to no more than 60 or 70 inches. Anyone that has seen Gravity or any other made for 3D movie in a theater understands that part of the appeal is the experience of total immersion that one gets from a 3D movie on a screen that occupies your entire field of view.
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In addition, not everyone likes watching 3D movies; some people report headaches, blurred vision, and nausea from watching movies in 3D, and some find it uncomfortable to wear the sometimes "geeky" looking 3D glasses that are required to view a show or movie in 3D (especially those who already wear eyeglasses).
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Lastly, 3D TVs are optimal only when viewed at very specific angles and distances. Not everyone has the space and/or layout to have this type of a TV.
Most people agree that living in a time where 3D technology is available in the home is pretty cool, but there is a difference between liking the idea of a 3D TV and purchasing one for your home. There is definitely a niche group of people own and love 3D TVs, but this just isn't a technology that is going to be in every home any time soon. The masses of consumers have spoken, and they have said loud and clear that they do not want 3D technology. The question then is what do they want? Check out the next blog in our TV Technology Trends series to find out!